The International Roaming business is under pressure. The decoupling within the EU of Roaming Services and LBO from July 1st 2014 will increase the pressure on Roaming offerings in general. “Roam like home” call plans are being launched worldwide, increasing competition for all players. The increasing smartphone penetration and Wi-Fi availability, permits exciting new roaming products with VoIP calling apps for roaming being a great option to keep customers on-net even when they are not.
The Solution
Partner Benefits
End-user Benefits
The Solution
- The Vopium Roaming App is a Wi-Fi only Solution enabling users to make free peer-to-peer Wi-Fi calls and local and international termination to non-app users at great rates.
- The mobile apps work on a wide range of handset models (1,000+), combined with least-cost VoIP/GSM routing, delivering truly global connectivity with great voice quality.
- The Roaming App Solution is user-friendly with 93% of users in one survey finding it easy to get started and use the app’s different features.
- Messaging (IM, SMS) is an additional selling point for the roaming app proposition.
- Partner billing can be integrated into the Vopium roaming app letting users tap their existing plans even when traveling abroad.
Partner Benefits
- Don’t cannibalize traditional roaming
- Win back users from competition
- Boost usage and end user satisfaction
- Transparent cost structure, separate from existing subscribers
- Counter competing OTT applications to enhance competitive positioning
- Push global brand recognition and customer acquisition
- Quick time to market and little or no integration is needed.
End-user Benefits
- No bill shock with transparent and competitive prices
- Seamless call home for easy contact
- No need for local SIM card when traveling
- No need to invite call-recipients before calling. Just call any destination
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