The International Roaming business is under pressure. The decoupling within the EU of Roaming Services and LBO from July 1st 2014 will increase the pressure on Roaming offerings in general. “Roam like home” call plans are being launched worldwide, increasing competition for all players. The increasing smartphone penetration and Wi-Fi availability, permits exciting new roaming products with VoIP calling apps for roaming being a great option to keep customers on-net even when they are not.
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