vopium
Mi liberty and Vopium partner to support launch of new mobile telephony service across Europe and the US
Vopium appoints Mi liberty for PR across the UK, France, Germany and North America
London, UK, 9 December 2008: Technology and telecoms marketing and PR specialists Mi liberty (www.miliberty.com), today announced their appointment by Vopium (www.vopium.com), a Danish based mobile communication company, to build Vopium’s brand profile amongst both consumer and trade media across the UK, France, Germany and North America.

Vopium offers a unique, carrier-grade service designed to offer cheap and reliable international calls from any mobile handset. By using the Vopium application on their mobile, consumers and businesses alike can save up to 90% on their mobile and landline calls abroad. Unlike other more restrictive mobile VoIP solutions, Vopium supports hundreds of handsets across Java, Symbian, Windows Mobile and iPhone platforms.

In addition, Vopium also offers Vopium WiFi, a service which is integrated into the application and lets users connected to WiFi, call other Vopium WiFi users and IP telephony users for free anywhere in the world. The service automatically detects when a user is connected to WiFi, which country they are in, and whether they are calling a fixed or a mobile phone. Whether a user has Vopium or Vopium WiFi, the intelligent software always routes the call via the cheapest possible route.

Tanveer Sharif, CEO of Vopium said: “What impressed us most about Mi liberty is their superior understanding of the wireless industry, and of course the Vopium business itself. Mi liberty offers us extensive mobile experience and a trusted global network that can reach both trade and consumer media”

John Ozimek, Associate Director at Mi liberty said: “We’re delighted to be working with Vopium – a company who we are confident will set the traditional voice communication market alight with its exciting proposition of high quality, low cost international calls and SMS. Its communication needs are a prime example of how we can help clients both across Europe and the US. We’re excited about winning Vopium’s business and look forward to working together to help continue its success.”
About Mi liberty Ltd
For over ten years Mi liberty has been driving exciting, accurate and creative marketing communications for a client base that includes Qualcomm, Vodafone, Telcordia and the GSM Association. Blue chip and innovative global telecoms and technology firms work with us because in a complex and dynamic world, we understand their businesses and know what it takes to make them successful across the full marketing mix. www.miliberty.com.

About Vopium
Vopium is a carrier-grade mobile telephony service designed to offer cheap and reliable international calls from any mobile handset. By using the Vopium application on their mobile, consumers and businesses alike can save users up to 90% on their existing mobile and land-line calls abroad. Unlike more restrictive mobile VoIP solutions, Vopium supports hundreds of handsets across Java, Symbian, Windows Mobile and iPhone. Vopium utilises intelligent routing and connection technology which automatically and seamlessly delivers the lowest cost connection for any international call.

Vopium also offers Vopium WiFi, integrated into the Vopium application. Users connected to WiFi can call other Vopium WiFi users and IP telephony users for free anywhere in the world. The service automatically detects when a user is connected to WiFi, which country they are in, and whether they are calling a fixed or a mobile phone. Whether a user has Vopium or Vopium WiFi, the intelligent software always routes the call via the cheapest possible route.
See more: www.vopium.com

For more information contact:
Elena Dunn or Gareth Williams
Mi liberty Ltd
P: +44 20 7751 4444
E: vopium@miliberty.com